One of the biggest news items I’ve come across in the past weeks is the announcement of a brand new line of premium cigars named “Nub”. The new offering is the result of a partnership between Sam Leccia, recently a cigar representative for Oliva Cigars, and his fomer employer, Oliva Cigars.
[Why] NUB, you’re asking? Well not only is NUB an obvious industry term for a cigar you smoked to the end… but the definition of the word NUB is: The essence; the core; the best part. And this cigar is every word of that.
In a quick email exchange, Sam further told me: “Trust me the cigar I am making is NOTHING like ANYTHING you’ve ever seen or smoked… it is an innovative concept…” and explained that his cigars would be made purely from the “fillet mignon” of the tobacco leaf.
Additional details at this point are a bit scarce, but the new cigars may be available in a B&M near you sometime toward the end of the year. And rest assured, Walt and I will bring you a proper review of the new Nub cigar, just as soon as we can talk Sam out of a couple! In the meantime, plans for a brand new forum dedicated to the Nub brand will be opening up soon at NubLive.com.
I don’t mind telling you that I’ve very excited about this new release. Sam has the passion for the leaf that isn’t often seen outside the families that bring us the fine hand-rolled cigars we enjoy so much. And with 100% backing of the brilliant minds that brought us the award winning Oliva Serie V (as well as the El Cobre I’m currently enjoying) I don’t see how this new offering can be anything other than a fantastic, runaway success!