Our IPCPR tour continues with Yasemin Ozoncul in the Romeo y Julieta section of the Altadis booth. Before we get into the new product she gives us a little background, telling us about her first project at Altadis, 2011’s ROMEO. That leads us into the Plasencia-made ROMEO 505 Nicaragua, a box-pressed puro that was created as an answer to the “Nicaraguan trend” in the cigar industry. The potent blend features a Jalapa wrapper, and fillers from Jalapa, Condega and Esteli.
Up next is the story of the Romeo y Julieta Reserve Rare 11 project that is internally called 11 11 11 11. It’s a limited edition cigar, with only 11,000 made and it has been aging in Honduras for eleven years. The cigars come eleven to a box, and you guessed it, they will retail for $11. And it sold out at IPCPR in eleven hours. No, I’m kidding, only three hours.