A few years ago, I was sitting down at a friend’s house. He had a beautiful addition put in with an impressive ventilation system for cigars. At the time, Kensington Tobacconist (our old home away from home) was struggling and we were kicking around ideas to help ease the strain.
A few interesting ideas came to light but the one that stood out the most came from my friend. When he lived in Connecticut he frequented a cigar shop that held weekly poker games. The buy-in for the game was a $10 cigar.
The poker games cost the cigar shop virtually nothing but aided in boosting sales. Now, I was no card player but I was willing to give it a shot to benefit the shop. Unfortunately, the idea was pitched to the patrons but it never got off the ground. Eventually, Kensington Tobacconist was forced to close up shop.
I’m not saying that it is the patron’s responsibility to keep a shop in business but if you enjoy a business enough, it goes a long way to participate in events and show the proprietor that you care. In the case of Sir Stogies (my new home away from home), the business has a tremendously loyal customer base. The shop isn’t in the slightest danger of closing and the regular customers make sure to keep it that way.
One evening a couple of weeks ago I was in the lounge killing time. My wife was babysitting for a friend and my daughter went along to play with the other kids. Rather than sit at home I ventured out to the shop to enjoy a cigar and shoot the breeze with the guys. A couple of us were sitting around when I got the urge to pull the cover off of the pool table and do some shooting.
It had been a while since I played and I had a great time. Days later I was still thinking about that pool table and going back to play some more. The old conversation I had at a friend’s house hit me out of the blue. I wonder if there would be any interest in hosting a pool tournament at Sir Stogies?
A few days later I pitched the idea to the shop owner and received the green light. The premise is simple, we’ll have an 8-Ball Tournament consisting of two man teams. We can draw names out of a hat so that teams don’t become intentionally stacked and charge a $5 entry fee per person.
The team that wins the tournament splits the entry fees 50/50 in the form of Sir Stogies Gift Cards. The tournament costs the shop virtually nothing, guys will buy cigars while they shoot, and the entry fees are guaranteed to be spent on purchases within the store. Everybody wins, right?
Do you frequent a shop which holds events like Pool Tournaments or Poker Games to promote sales and allow the customers to have a little fun outside of the typical event format?