In another section of the Drew Estate booth we talked to Philip Zanghi, founder of Debonaire House about he brought to IPCPR 2017. Because this is his first time talking to us on camera, he starts us off with a quick introduction to the Debonaire House product line. First is Indian Motorcycle, which he describes as “a good-smoking, very floral cigar” with a medium body. It features and Ecuadorian Habano wrapper and Dominican and Nicraguan fillers, and retails from $7 to $10, plus applicable taxes.
Then of course there is the eponymous Debonaire. The line started with the Nicaraguan Habano and Connecticut Broadleaf Maduro blends. New to the show is the Daybreak blend, which features and Ecuadorian Connecticut Shade wrapper. As the name implies, the idea was to produce a cigar ideal for starting off the day. The Debonaire Daybreak has the same internals as the Habano and Maduro, and will retail from $6.00 for the smallest vitola (a 4 x 44 called “First Degree”) up to $13.25 for the Belicoso (6 x 54). Plus applicable taxes and etc., of course. It ships in October. (Just under the video below I have included the a full press release with some additional details.)
Phil also tells us a little about the process he calls Alchemy. The tobacco that goes into Debonaire cigars is treated to steam from distilled water after the final fermentation. This “sweats” the tobacco. As the moisture evaporates, it takes with it pesticide and fertilizer residue, while leave behind the essential oils. He says the resulting tobacco is both rich and deep in flavor, while very clean on the palate.
Monday, June 26, 2017 — Santiago, Dominican Republic / Miami, FL – Debonaire House announced today the release of Daybreak, the third addition of the Debonaire Ultra Premium Cigars lineup. Debonaire Daybreak and the lines new packaging will be displayed in Drew Estate’s booth (Booth #2608) at the IPCPR Convention and Tradeshow held July 11 – 14, 2017 in Las Vegas, Nevada.
Wrapped in Ecuadorian Connecticut Shade, the Daybreak offers a full flavor version of a Connecticut wrapped cigar and comes into market at a more introductory price. While enjoying Daybreak, smokers can expect crisp notes of spice and earthiness from the Nicaraguan fillers, a nutty and sweet richness from the Dominican tobacco in the binder and filler, and a smooth finish from the Connecticut wrapper.
In addition, Debonaire House announced today their packaging updates to the entire Debonaire Ultra Premium Cigar line, including the Habano, Maduro, and the Daybreak offerings.
Daybreak vitolas include:
Debonaire Daybreak Corona (6×46) – 20ct box w/ an MSRP of $11.53 per cigar
Debonaire Daybreak Belicoso (6×54) – 20ct box w/ an MSRP of $13.25 per cigar
Debonaire Daybreak First Degree (4×44) – 20ct box w/ an MSRP of $6.00 per cigar
Debonaire Daybreak Robusto (5×50) – 20ct box w/ an MSRP of $12.46 per cigar
Debonaire Daybreak Sagita-Petite Lancero (5.5×38) – 20ct box w/ an MSRP of $8.74 per cigar
Debonaire Daybreak Toro (6×50) – 20ct box w/ an MSRP of $13.00 per cigar
Phillip S. Zanghi III, owner of Debonaire House, stated while in the factory: “I have always wanted to officially produce one of our ultra premium cigars with a higher quality Connecticut wrapper; not just for the sake of producing a Connecticut, but for the sake of having a lighter wrapper option that is very present in the body and flavor expected from a Debonaire Ultra Premium Cigar. Daybreak is the product of those desires and is the beautiful third-addition to the Debonaire Ultra Premium Cigars lineup. Daybreak allows more smokers to connect our product line and invites more people to find their place within the Debonaire Ideal.” Phillip continues: “the box upgrades for Debonaire Ultra Premium Cigars are an exciting addition to this ultra premium line, too! We felt that the cigars warranted a fresh, upgraded idea of packaging; one that is friendlier for the retailer’s shelves and better fits the Debonaire Ideal by design: the constant pursuit of bettering overall.”
Fans of Debonaire Ultra Premium Cigars and Indian Motorcycle Cigars are encouraged to download Drew Diplomat the official mobile application of Drew Estate – The Rebirth of Cigars which is now available in the App Store for iPhone®, and iPod Touch® and on Google Play™ for Android™. For more information head to http://drewdiplomat.com
ABOUT DEBONAIRE HOUSE
Deboanire House, founded in 2012, is the culmination of over 20 years of premium tobacco experience and the result of Phillip S. Zanghi III’s creational drive of further pursuing authentic and betterment in premium tobacco and oneself. Debonaire House produces ultra premium lines of cigars with traditional cigar idealism, directed toward new sophistication. Within Debonaire House is also Indian Motorcycle Cigars, the expression of iconic Americana founded in 1991. Debonaire House offers distinct lines of ultra premium cigars via manufacturing located in the Dominican Republic.