Once again this year, Joya de Nicaragua held court over a sizable section of the massive Drew Estate booth. We caught up with a very busy Juan Martínez to get the IPCPR 2017 scoop. He starts off by telling us that Joya de Nicaragua is turning 50 next year, and they’re very excited about that. I’m perpetually amazed out how time passes, it doesn’t seem like four years since they released the Cuatro Cinco.
In recent years, Joya de Nicaragua has focused most of their time and resources on the Joya line, which targets the contemporary cigar smoker. This year, they’ve shifted focus to their legacy brand, Antaño. They’ve updated the packaging of the Antaño Dark Corojo to better align it with the original Antaño 1970 lines, but also to make it easier to one day put FDA warning labels on the boxes. The blend remains the same.
New for this year is the Antaño Grand Reserva, a blend based upon the original Antaño, but created with aged tobaccos to a create a cigar with all the flavor and body of the original, but more refined and with a little less power. It will be available in three sizes, a box-pressed Robusto Grande (5 1/2 x 52), Gran Consul (4 3/4 x 60) and Belicoso (6 x 54). You should start seeing the new Grand Reserva in shops in August, and expect to pay between $9 and $10.50, depending on vitola, plus applicable taxes.
Juan also shows us a new Joya sampler pack, featuring Joya Red, Joya Cabinetta, and Joya Black. It will retail for $35 plus applicable taxes.