Up next, Ben talks to Ed Lahmann about the new Punch Diablo, which is another collaboration with AJ Fernandez. It’s a new move for Punch, as you might have guessed from the name, there’s no shortage of ligero involved. Nicaraguan and Honduran Habano ligeros, to be precise. The focus was on body with this blend, but you can also expect a good amount of spice to it. And like most of the products we saw in the General Cigar booth, it retails in that $7 to $8 sweet spot.
We also take a look at packaging updates to existing Punch lines. The blends have not changed, and the prices will remain the same, the branding has just been modernized and made more uniform.