General Cigar Announces Macanudo Millionaire Contest

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General Cigar Announces Macanudo Millionaire Contest

Over the last couple of months we have been seeing different contests and giveaways from a few different cigar manufacturers. Among them is General Cigar, which you may remember announcing details on a Mr Punch Tax Relief Program and a Partagas $10,000 Man Cave giveaway.

I received a press release yesterday announcing General Cigars newest give-away. This time they are going even bigger and giving someone a chance to become a Macanudo Millionaire. Entering seems pretty simple and can be done online or by following instructions inside a Macanudo Sampler available at participating retail locations.

Macanudo Millionaire Press Release:

MACANUDO CONTEST FEATURES A CHANCE TO WIN $1,000,000

Richmond, VA—What happens in Vegas, stays in Vegas, unless you win the $1,000,000 prize in the Macanudo® Millionaire contest.

Macanudo®, America’s number-one-selling premium cigar brand is teaming up with Playboy to award one lucky consumer and three guests with the grand prize in the Macanudo Millionaire sweepstakes, an all-expense paid, three-day, two night trip to the Palms Hotel and Casino in Las Vegas. While in Sin City, the winner and his or her guests will be treated to a VIP evening at the legendary Playboy Club, where they will be accompanied by two Playboy Playmates who will stand in for Lady Luck when the contestant gets a chance to spin a roulette wheel to win the $1,000,000 prize.

In the contest’s website (www.macanudomillionaire.com), Hope Dworaczyk, Playboy’s Miss April 2009, entices Macanudo smokers with the lure of Las Vegas and the chance to win a cool million dollars. Flanked by two fellow Playboy Playmates in her call to entry, Hope encourages consumers of legal smoking age to visit their favorite U.S. tobacco shop between September 14 and October 31, 2009 to purchase a specially-marked four-pack containing Macanudo Café, Maduro, Robust and Gold Label cigars. Inside the pack, consumers will find details about how they can enter videos, photos and brief essays expressing their need to win the trip to the strip and the $1,000,000 prize.

Consumers can also enter the contest by visiting macanudomillionaire.com or by purchasing cigars through participating online cigar retailers. No purchase necessary. For official rules, visit www.macanudomillionaire.com/official-rules.php

Debo Mukherjee, vice president of marketing for General Cigar, parent company of Macanudo, comments, “Macanudo Millionaire is the most exciting promotion we’ve created to date. The trip for the winner and three guests to a weekend in Las Vegas, complete with a VIP evening at the Playboy Club speaks volumes about the brand’s connection to socializing with friends. Of course, the $1,000,000 prize speaks for itself.”

The winner of the Macanudo Millionaire contest will be selected on or before November 21, 2009 and the “Big Spin” to win the $1,000,000 will take place at the Palms Hotel and Casino on December 12, 2009. Additional details about the Big Spin will be updated on macanudomillionaire.com.

Playboy, Playboy Club, PLAYMATES and Miss April are trademarks of Playboy and used with permission by General Cigar Co. Inc. Playboy is not a sponsor of this contest.


Macanudo Millionaire Teaser Video

enjoying cigars since 2005

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