Nat Sherman is one of those stops a cigar smoker just has to make when they visit New York City. If you’ve been in Manhattan, the chances are good that you’ve paid 42nd Street Nat Sherman Townhouse a visit. But if you’ve never been, the name is probably still familiar, conjuring up vague sepia-toned images of early 20th century New York. Or maybe a set on the popular show, Mad Men. Either way, I had never been, and made a point of stopping by when I was in town.
The interior of Nat Sherman is pretty remarkable. Its rich wood interior is beautiful, relaxing and efficient. It’s everything you’d expect from a classy, big city cigar shop with history and a focus on customer service. I could go on, discussing the many features of the establishment, but Michael Herklots, Nat Sherman’s Executive Director of Retail and Brand Development far more qualified for the task. He was kind enough to give me the full tour on camera.
The video runs about 25 minutes, and it’s well worth watching. It covers all three floors of the shop, the Townhouse, and the history of Nat Sherman as you might expect, but features some other interesting tidbits:
- The new sizes of the Timeless Nicaraguan.
- Nat Sherman’s collection of pre-embargo Cuban Cigars.
- The Townhouse’s connection to My Fair Lady.
- Spiff Wednesday.
- Joel Sherman’s drum set.
- The Munchkins from The Wizard of Oz.
- The answer to which came first, Nat Sherman cigars or cigarettes.
- The first brand of cigar Nat Sherman sold. (Spoiler: It wasn’t called “Nat Sherman”.)
- The inspiration for the band on the Herrera Esteli.
- A smoking elevator in New York City.
Michael Herklots referenced a few videos during the tour that more thoroughly explore the pre-embargo Cuban cigars seen in the Johnson Club Room. The videos were created by Ajay Patel from La Casa Del Habano, London and they do a pretty thorough job of documenting these rare items. If you’re interested, you can watch them here:
Partagas Cabinet Selection 400
Bolivar Packs and the Partagas Salesman’s Sample Case
Thanks again to Michael Herklots, Pat Felitti and the staff of Nat Sherman for being so accommodating.