Recently we received an email from a Stogie Review reader by the name Patrick. He wanted to get our opinion on a topic that I thought was rather interesting. So interesting, I thought that simply answering the email would be missing out on an opportunity to start up a interesting discussion with the rest of our readers.
With all of these new cigar makers making it big lately and the pressure to secure a customer base being as seemingly cut throat as it is, do you think it is necessary to try and sell the persona or lifestyepreffered for cigar smokers? I’ve noticed with brands such as Sam Leccia, Tatuaje, Room 101, and others there almost seems to be an equal emphasis on lifestyle as there is cigars.
With all criticism magazines such as C.A. get for promoting high-end, snobby lifestyles don’t you think that these companies are doing the same thing with the counter culture, extreme living angle?
Normally, I throw in my two cents, but this time I’m not sure where I fall on the topic. Patrick makes an excellent point in that many cigar smokers criticize magazines like Cigar Aficionado, and manufacturers such as Davidoff, for promoting the jet-setter luxury lifestyle, but we seem just fine with other forms of lifestyle marketing.
Based on the comments we’ve received over the years, a good portion of the the Stogie Review readership appears to be made up of substance-over-style smokers. Do we, as a result, have the tendency to embrace the fun and edgy marketing strategies over those that market towards the lavish high-roller lifestyle?