Sometime last month I was hanging out at Kensington Tobacconist chatting it up with the owner. After a little while he began separating his latest Camacho Cigars shipment to be loaded into the humidor as we continued to talk. Somewhere along the way he handed me a sales brochure that was included in the box and asked me if I had heard about this new Connecticut LegendArio.
That was the very first time I heard about this new line extension. The literature didn’t grab my attention, only showing a band as I recall, so I shook my head indicating that I hadn’t heard anything about it and handed the pamphlet back to him.
I can only assume that the sales brochure was a teaser for retailers because the big news hit the blogosphere today. Within fifteen-minutes I saw mention of the press release making its way onto three separate blogs. We aren’t fond of republishing the same press release once it has begun to make the rounds (which is why you don’t see them often on Stogie Review). Jerry, Brian, Mike, and I all generally focus our efforts on original content.
After reading over the information, two things crossed my mind that I’d like to get your take on. Just to get you up to speed, if you haven’t already seen it, the press release can be found below.
Camacho Cigars Press Release:
April 5, 2010, Miami, FL – Camacho Cigars, makers of the widely popular LegendArio brand, proudly announces it’s launch of the NEW LegendArio Connecticut cigars. This new blend features an Ecuadorian-grown Connecticut wrapper, and fillers from both Honduras and the Dominican Republic. The LegendArio Connecticut’s flavor profile is quite pleasant and provides for a rich, creamy, and savory smoking experience with medium strength. As with the original LegendArio release, the NEW Connecticut delivers top quality tobacco and construction at a very reasonable price point.
The new line will begin shipping to retailers nationwide this week and should reach national distribution by the end of the month.
The NEW LegendArio Connecticut comes packed in boxes of 25 cigars and is available in the following (3) popular formats:
- Toro – $6.50 per cigar
- Figurado – $6.50 per cigar
- Bertha – $6.50 per cigar
The first thing that enters my mind is very simple, why is the brand being promoted with a product photo that looks like an artistic rendering? The photo looks as if it was created, in its entirety, in Photoshop. With the line shipping to retailers this week, why isn’t a true representation of the product available?
I don’t know if it is just me, but Camacho Cigars product seems to be slowly creeping higher and higher up the price scale. Ever since I talked about the last rendition of the Camacho LegendArio, I have stopped purchasing them. Before then, I seem to remember the line being considerably less expensive than $6.50 per stick (even accounting for SCHIP it seems high).
What was once an excellent value cigar seems to be slowly, but surely, pricing itself out of the market. The most recent price increases could have much to do with the acquisition by Davidoff some months ago, but it could also be that Camacho is positioning themselves as a super premium line. With the brand sponsoring events such as the Oscars, I would assume that it would need to appear more appealing to the high rolling crowd than the average Joes, such as myself, that used to smoke the line frequently.