At this very moment it is 61 degrees and sunny in my little piece of Pennsylvania. It is a beautiful day (for a change) and I find myself holed up in Sir Stogies with a little glass of Zaya and a Drew Estate Undercrown.
So, why am I wasting such a beautiful day inside? Well, it is 5:16pm on a Thursday and I just realized that I have absolutely nothing scheduled to post here on Stogie Review tomorrow. What better reason to kiss my wife and daughter goodbye and disappear to the cigar shop for two hours?
The focus of today’s little filler post is going to be Cigar Events. Last week I attended my first Drew Estate event in years (it’s hard to believe I haven’t met Cris Stone prior to this event considering how well known he is in these parts).
If you’ve ever been to a Cigar Event before, I’m sure you can guess the deal. Buy 3 get 1 Free – Buy 5 get 2 Free. Sir Stogies isn’t a high volume shop with Liga Privada privelages so the big sellers throughout the evening were Undercrown, Nica Rustica, and Joya De Nicaragua Red (several others were selling but those three seemed to be the ones I saw being lit up most frequently).
In addition to the cigar deals, there was plenty of food and beer to go around. All in all, it was a fantasic time.
The question I have for you, our loyal reader, is this – What does it take to put on a good event? Are the usual deals enough or does a shop / manufacturer need to think outside of the box and do something new?
The reason I ask is because I was recently informed that a hot new cigar company (not really new but thier cigars are relatively new and sellig like hot-cakes around these parts) does nothing for thier events. No deals, no discount, just come on out and buy our cigars! I don’t see the draw but perhaps I’m in the minority?
What does it take to put on a good Cigar Event?