Over the past three years, Stogie Review has been fortunate enough to attend the annual IPCPR trade show. Each year there seems to be a trickle of news that makes its way around the industry while most companies remained tight-lipped. This year is no different, except that the trickle of news is much more potent. During a conversation with the Torano Family Cigar Company, in regards to our Second Annual Twitter Brothers of the Leaf Cocktail Hour, we learned that three new cigars were being released in addition to one large piece of news that we would receive today via press release.
By way of that press release, we have learned that Torano will be donning a new look and a new name. Take a look at the press release below for more information on the reboot of what we once knew as Torano Cigars.
Torano Family, armed with a new look, is back in control of its own distribution.
Date: July 15, 2010
FOR IMMEDIATE RELEASE
(Miami, Florida) July 15, 2010 – The Torano Family, makers of some of the finest cigars in the world, is proud to announce that effective August 1st the family will distribute its own brands. To add to this exciting news, Torano launches a new company name, a new logo and two retail exclusive cigar brands.
The company name is changing from Torano Cigars to Torano Family Cigar Company to truly capture the family legacy and emphasize that this is a family-owned company. The taking over of its distribution is the result of the family’s decision to enhance its personal relationship with the trade and consumers.
“We are energized and excited to be announcing the positive changes,” said Charlie Torano, the company’s president.
The new logo, which combines a contemporary, yet classy look, is symbolic of the company’s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong Torano Family Cigar community.
“We recognize the value of building communication,” Charlie said. “There’s no better way to reach cigar smokers and the trade than through social media, the internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.”
The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos Torano and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade
“I’m looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,” Charlie said.
A leader in the cigar industry, Torano Family Cigar Company is a four-generation company currently based in Miami, Florida. It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.